
REPRISE
Ux Ui Product
Event Management Photography
Solo Project 12 Weeks 04/2022
This project aimed to identify an issue in society today and propose a solution. I identified isolation in the over-50s demographic as a problem to tackle. I designed a service that would organise discos for this demographic around the country because dance has always been a way for people to connect and has a myriad of health benefits. I hosted a pilot event to test my mission statement and used footage from the night to create a brand identity.
What am I trying to solve?
Inve

What exists?
How does dance help?
I decided to focus on dancing because in my opinion, it is the ultimate celebration of being alive. From field research, I found that once you hit forty there is nowhere to dance in Ireland except maybe your niece's wedding.

‘

I began interviewing people in my target demographic to glean whether there would be any interest in a dancing event specifically for my target demographic. I found that there was interest and my interviewees had several helpful insights on what could improve the evening.


Is this a viable solution?
There was a LOT of preparation involved in organising the event. I have mapped out the process below.

The event was attended by 200 members of my target audience. To ensure that things went smoothly I recruited some friends to help.

From my initial user interviews, it seemed like some sort of icebreaker would be needed to allow people to loosen up a bit. I devised a “dad dance booth”. I set up a green screen and my videographer, Jakob, set up a monitor so dancers could see themselves dancing in space or on the beach. This footage was recorded and later used for promotional material.

Testing:
Which solution will work?
Which solution will work?
Which Solution
I made these glasses as props to be used by dancers on the night because some of the feedback
I got from my initial interviews suggested that people might not feel confident enough to start dancing. These acted as a sort of mask. They are seen here modelled on my dad.
He is a very good sport.



After the event, I followed up with many of the attendees. I interviewed them about their experience and their recommendations for the development of this project.


The Design:
How will it look?
How will it look?
I used my photographs and footage from the night as content in my promotional material. I used bold colours and created an icon based on the lights of a nightclub. I used bold, vibrant colours and copy that alluded to club culture and music from 80’s Ireland.

The Exhibition:
How will I showcase it?
How will I showcase it?
This was my thesis project and was displayed at our graduate exhibition. I had to design how I would display my project. I wanted my exhibition to have the same energy as the night itself. I built a lightbox using RGB strip lights and panels of wood. I cut out all the letters using a laser cutter and black card. Then I stuck tracing paper on the back and filled in the counters. I tiled the sheets together and rigged them on planks of wood I had nailed to the wall.




Final
Retrospective:
What did I learn?
How could I improve?
Success Metrics:
The event was attended by roughly 200 members of my target demographic. I raised €1000 for the Alzheimers Society of Ireland. The evening was immensely enjoyable and the feedback was overwhelmingly positive. I think if I hadn’t moved to New York to pursue my master's I would have turned this into a weekly event.
Next Steps:
If I was to make this a weekly event I would have to decide if it would be a local event or a national travelling service.
Reflections:
I began by interviewing my target audience at the very start. I think this helped me to better understand what kind of night they would be interested in and tailor the experience to their “in-jokes”. For example, in the 70’s and 80’s in Ireland, you could get a chicken dinner in night clubs. I made a lot of jokes around this in my promotional material.
The event was attended by roughly 200 members of my target demographic. I raised €1000 for the Alzheimers Society of Ireland. The evening was immensely enjoyable and the feedback was overwhelmingly positive. I think if I hadn’t moved to New York to pursue my master's I would have turned this into a weekly event.
Next Steps:
If I was to make this a weekly event I would have to decide if it would be a local event or a national travelling service.
Reflections:
I began by interviewing my target audience at the very start. I think this helped me to better understand what kind of night they would be interested in and tailor the experience to their “in-jokes”. For example, in the 70’s and 80’s in Ireland, you could get a chicken dinner in night clubs. I made a lot of jokes around this in my promotional material.