REPRISE
Ux Ui Product
Event Management Photography
Solo Project 12 Weeks 04/2022
A traveling disco for over 50’s aimed at improving mental health in older populations by promoting social engagement and increasing health through movement.
Process- Researched why social contact declines in the later half of our lives and how that effects mental health.
- Conducted user interviews to assess over 50’s social habits after the pandemic.
-
Researched longterm benefits of dance, music and social connection.
- Conducted user research to understand pain points in my target demographic
Organized and hosted a pilot event in my community.
- Documented the event and used this material for my design.
- Created a functional high-fi prototype in Figma.
Process
- Researched why social contact declines in the later half of our lives and how that effects mental health.
- Conducted user interviews to assess over 50’s social habits after the pandemic.
- Researched longterm benefits of dance, music and social connection.
- Conducted user research to understand pain points in my target demographic Organized and hosted a pilot event in my community.
- Documented the event and used this material for my design.
- Created a functional high-fi prototype in Figma.
What am I trying to solve?
![](https://freight.cargo.site/t/original/i/e9e696722bede3b019159f2083d214285e54ea5483c24df61d42ab97d4a046f9/Frame-110w.png)
What exists?
How does dance help?
I decided to focus on dancing because, in my opinion, it is the ultimate celebration of being alive. From field research, I found that once you hit forty there is nowhere to dance in Ireland except maybe your niece's wedding.
![](https://freight.cargo.site/t/original/i/7dcd5555c2e81d85d4d5da67f7b082490bbb0c3fc30130abf96db91ba1a5fe0e/rep2.gif)
![](https://freight.cargo.site/t/original/i/3832c28dfd775ba2961142a76d4ababe915bd9baab68ef2bc7fdb1a20ed67206/Frame-92aaa.png)
I began interviewing people in my target demographic to glean whether there would be any interest in a dancing event specifically for my target demographic. I found that there was interest and my interviewees had several helpful insights on what could improve the evening.
![](https://freight.cargo.site/t/original/i/3d5804d653345e65f1ac289351567f6ff33c4495accbb2f3d71e051a2e0efe81/Frame-289423.png)
Existing Solutions
I conducted a competitive analysis of key direct and indirect competitors to better understand what was on offer for my target demographic.
![](https://freight.cargo.site/t/original/i/ac76468db8e4fa05553e77e45ac9bd86c5b283f883cb34a1a856193af043654e/Frame-289417.png)
The Interviewees
![](https://freight.cargo.site/t/original/i/534126077b39c0a899d980168403c1f10bf2efcced63a96a8e4ccd321138f4a0/Frame-93.png)
Quantitative findings
![](https://freight.cargo.site/t/original/i/c94fd7ca7bdf5117cbb472b77b6fe6567e3916cd71a30161e5a8b4322be4317a/Frame-289418.png)
Social Fulfillment
Participants rated their social fullfilment on a scale of one to ten across their lifetimes. The decade from 50-60 was clearly the loneliest.
![](https://freight.cargo.site/t/original/i/62e0130775bb05309b4516f9183fc0f21947536add4600b46f0526bfd550a9fa/Frame-289419.png)
![](https://freight.cargo.site/t/original/i/057fc54609be61c7df130d21d08d8f3be31d4e038ee9e4f708564e6e1a74aa52/Frame-289420dd.png)
Is this a viable solution?
There was a LOT of preparation involved in organising the event. I have mapped out the process below.
![](https://freight.cargo.site/t/original/i/439be942a73f5e91a029c679934209ad690eb0ad713642d86fd4382cb5e1c569/Frame-57.png)
The event was attended by 200 members of my target audience. To ensure that things went smoothly I recruited some friends to help.
![](https://freight.cargo.site/t/original/i/a6b281e8f7c381eec7393e21c80cd2393db494ac699b9015c2dba251cbd74829/Frame-58.png)
From my initial user interviews, it seemed like some sort of icebreaker would be needed to allow people to loosen up a bit. I devised a “dad dance booth”. I set up a green screen and my videographer, Jakob, set up a monitor so dancers could see themselves dancing in space or on the beach. This footage was recorded and later used for promotional material.
![](https://freight.cargo.site/t/original/i/5a3977077eafaa6d52922baede96358c8ab2b557f4e4aecfe1e65b1528e3ebd5/Frame-68.png)
Testing:
Which solution will work?
Which solution will work?
I made these glasses as props to be used by dancers on the night because some of the feedback I got from my initial interviews suggested that people might not feel confident enough to start dancing. These acted as a sort of mask. They are seen here modelled on my dad.
He is a very good sport.
![](https://freight.cargo.site/t/original/i/693f0938e32ed0c6cbc53bc41081f871cba190aba30aeb99df6cff52636fb40c/rep10.png)
![](https://freight.cargo.site/t/original/i/4ba01fbd852371fb488c7a24fd1c1b0955b03e69de6801b54e5186c785e8aaca/rep11.png)
![](https://freight.cargo.site/t/original/i/997cc642764d9c86b2820640dd29ada90e07427cf0474fbe7ca49103b72725ea/rep12.png)
After the event, I followed up with many of the attendees. I interviewed them about their experience and their recommendations for the development of this project.
![](https://freight.cargo.site/t/original/i/bd64fdd1d07306a65e4052b7519ee386cf253b4b6910d414d314154fcb113bf4/Frame-96.png)
![](https://freight.cargo.site/t/original/i/2bfdc6dc2d63ccdb96d607c0b595c79852495a4ccc8b05d4accdd9fc68cb3544/Frame-289425.png)
The Design:
How will it look?
How will it look?
I used my photographs and footage from the night as content in my promotional material. I used bold colours and created an icon based on the lights of a nightclub. I used bold, vibrant colours and copy that alluded to club culture and music from 80’s Ireland.
![](https://freight.cargo.site/t/original/i/21b0901ad20cbf992ec0b2437bf85d62781866c6884ace5d96cb582a006fb1ad/rep14.png)
Plan a Reprise
The Exhibition:
How will I showcase it?
How will I showcase it?
This was my thesis project and was displayed at our graduate exhibition. I had to design how I would display my project. I wanted my exhibition to have the same energy as the night itself. I built a lightbox using RGB strip lights and panels of wood. I cut out all the letters using a laser cutter and black card. Then I stuck tracing paper on the back and filled in the counters. I tiled the sheets together and rigged them on planks of wood I had nailed to the wall.
![](https://freight.cargo.site/t/original/i/9e74b12c3a36c18ca724e9b4f22bb3f9ab6f14d1ae7134efcbdba0ac145c9d63/rep19a.png)
![](https://freight.cargo.site/t/original/i/0c1d5ab4f81f15db5d3b27bba60dcb93ad73fb6aa4ee86378585d254959647b4/rep19.png)
![](https://freight.cargo.site/t/original/i/0d51a9730cfb9c91434c3c583a42b24fd2ab427370a8cf27117a6de30f92a4c7/rep21.gif)
![](https://freight.cargo.site/t/original/i/0d3a9b8cd5af9b1b30c5d48a7ccf8b4c1a7f5096e2ecb8417d6d366fa224d4f9/rep22.jpg)
Final
Retrospective:
What did I learn?
How could I improve?
Success Metrics:
The event was attended by roughly 200 members of my target demographic. I raised €1000 for the Alzheimers Society of Ireland. The evening was immensely enjoyable and the feedback was overwhelmingly positive. I think if I hadn’t moved to New York to pursue my master's I would have turned this into a weekly event.
Reflections:
I began by interviewing my target audience at the very start. I think this helped me to better understand what kind of night they would be interested in and tailor the experience to their “in-jokes”. For example, in the 70’s and 80’s in Ireland, you could get a chicken dinner in night clubs. I made a lot of jokes around this in my promotional material.
Next Steps:
If I was to make this a weekly event I would have to decide if it would be a local event or a national travelling service.
The event was attended by roughly 200 members of my target demographic. I raised €1000 for the Alzheimers Society of Ireland. The evening was immensely enjoyable and the feedback was overwhelmingly positive. I think if I hadn’t moved to New York to pursue my master's I would have turned this into a weekly event.
Reflections:
I began by interviewing my target audience at the very start. I think this helped me to better understand what kind of night they would be interested in and tailor the experience to their “in-jokes”. For example, in the 70’s and 80’s in Ireland, you could get a chicken dinner in night clubs. I made a lot of jokes around this in my promotional material.
Next Steps:
If I was to make this a weekly event I would have to decide if it would be a local event or a national travelling service.