Reprise
Research
Event Management
Photography
Undergraduate Capstone
Process
- Researched why social contact declines in the later half of our lives and how that effects mental health.
- Conducted user interviews to assess over 50’s social habits after the pandemic.
- Researched longterm benefits of dance, music and social connection.
- Conducted user research to understand pain points in my target demographic Organized and hosted a pilot event in my community.
- Documented the event and used this material for my design.
- Created a functional high-fi prototype in Figma.
The Product
The Process
- What are the benefits of dancing?
- How do 50+ socialize now?
- Would users participate in a dance event for their age group?
100% of users surveyed said they would attend a dance event for their age group
I interviewed 5 members of my target audience to get insight into how I should test my idea and what elements would be useful or wanted.
I decided that the only way to test my idea was to actually do it. I created promotional videos to share on social media to try and get the word out.
One of the notes of feedback I got was to have icebreakers to loosen people up to dance. So I designed and created sunglass and set up a dad dancing contest.
Promotional Videos
Project Management
The Props
The Dad Dance Booth
Quotes
“The DJ playing vinyls, make up artist and video booth were great ice breakers. Charity element was definitely good for attendance.”Dave
“Great fun! Some of the people I was chatting to would like if you organized something similar every month.”
Janice
“After 2 years of lockdown it was lovely enjoy a party. The ‘Dad dance contest’ added to the hilarity of the evening.” Eva
Raised €1000 For the Alzheimer's Society Ireland
The Posters
I created the posters using photos I had taken from dancers at my event. One piece of feedback I got was to never use the term “Over-50’s” so I used song titles and lyrics to reach my audience.
Motion Promotion
I found that the best way to reach my audience was through word of mouth and Whatsapp groups so I created sharable promotional material
Branding
Color Pallette
- How to manage a team, be a leader, organize
an event.
- Learned how to create a live user experience from scratch and off the screen.
Challenges
- Getting the word out. Very inaccessible demographic on social media
- Every aspect of organizing the event
was a challenge
- Documenting the event
Accomplishments
- Raised €1000 for the Alzheimer's Society
- Wholly positive feedback on event
- Created a real life solution to a problem